Amazing Transfers
Created and managed social media content, including organic and paid posts, advertisements, and video edits. Developed and executed strategies and campaigns aligned with brand objectives, ensuring consistent messaging and maximising platform engagement. Designed and implemented matching campaign creatives to align with EDM designs, delivering cohesive brand experiences. Leveraged social media content with "viral hooks" to disrupt algorithms, captivate viewers, and connect with niche audiences.
Content Creator Eric Rodriguez
Project Neverland
As a Creative Director, I manage hospitality projects that involve content creation, web design, and digital marketing. My responsibilities include developing branding, directing art, and overseeing photography and video production. I conceptualize innovative campaigns, formulate strategies, and ensure their seamless execution.
Creative Director Eric Rodriguez
Summerhouse
Marketing and content coordination for the hospitality group Project Neverland involved overseeing their social media assets. This encompassed managing branding, web design, photography, and videography specifically for their latest venue, Summerhouse. Within six months of its opening, the venue has grown substantially, with an impressive increase of over 10,000 followers due to engaging, high-quality content and offerings. This success also included weekly events that sold out in under a week.
Hospitality Group Project Neverland
Creative Director Eric Rodriguez
Verona
The client approached me with a request to assist in revamping the design of their restaurant, aiming to give it a fresher look. They specifically needed a 15-second Cinematic Advertisement that would capture viewers' attention while highlighting the mouth-watering dishes served at the restaurant. Leveraging motion graphics and various effects, I skillfully incorporated elements of stop motion and striking imagery to produce a visually enticing ad campaign. Additionally, I worked on creating merchandise and stationery items to complement the revamped design and website.
Client Verona Birtinya
Photographer Arnhem Peterson
Designer & Motion Graphics Artist Eric Rodriguez
Bossboy Taco
A new fast-food chain named Bossboy Taco is set to launch on the Sunshine Coast. I was tasked with designing, branding, and animation and providing photo and art direction for this upcoming project. The concept is inspired by classic design principles but with an unconventional twist. Still aiming for high-quality production, however, the project adheres to the fundamental guideline that less is more, combining nostalgia and simplicity.
To view the Bossboy Taco Brand Guideline & Proposal, please click here.
Hospitality Group Project Neverland
Creative Director Eric Rodriguez
