I was tasked by the Head of Digital to breathe life into numerous seasonal in-store graphics by using animation to enable the company to venture into the realm of digital marketing. This involved creating concise 6-10 second video bumpers that were sponsored and distributed across various platforms like YouTube and social media. The objective was to tap into a specific customer demographic using algorithms to boost sales. The directive emphasized the importance of prominently displaying the branding in the initial frames, ensuring the videos were brief, clear, and captivating simultaneously.

Head Of Digital Peter Braher
Digital Designer Eric Rodriguez