Freedom Furniture
As part of the Freedom Furniture rebrand team, I created captivating digital content across various mediums, including digital displays for Freedom NZ, blending artistry and functionality. From social media visuals to animated banners, our goal was to showcase our unique furniture and cater to diverse tastes. Our creations resonated with customers, redefining the brand's digital presence and resulting in a win in the Digital Publications category at the 2021/22 Real Media Awards.
Digital Agency The General Store
Marketing Manager Darija Djeric
Production Agency Wellcom Worldwide
Digital Designer Eric Rodriguez
Website & Email Redesign
I redesigned the newly rebranded Freedom Furniture website, aiming for a user-friendly interface and experience, including EDMs. My workflow involved:
Mobile-first approach: Prioritizing mobile responsiveness for smooth transitions between desktop and mobile.
Engaging email conversations: Utilizing hero images and captivating content to encourage scrolling and engagement.
Optimizing whitespace: Creating ample spacing between text and elements for easy reading and quick scanning.
User-friendly tapping and clicking: Ensuring sufficient space around links for easy interaction.
Videography
The Social and PR Producer assigned me to film the production process and behind-the-scenes moments of an exclusive collaboration with Australian ceramic artist Stephanie Phillips. My goal was to create social media videos using animation, post-production techniques, and sound mixing. The project was a success, with the products selling out before hitting the shelves. The videos highlighted the stories of the artists involved, making consumers feel part of the journey from concept to completion.
Social & PR Producer Rebecca O'Hearn
Photographer Cesar Ocampo
Videography Eric Rodriguez