Woolworths
As a member of Woolworth's creative team, I focused on creating high-quality digital content and animated catalogues. I specialized in cover takeovers that showcased creative ideas aligned with the brand. From storyboarding to final delivery, I paid close attention to detail and used techniques such as stop-motion and captivating animations to bring concepts to life, resulting in four Real Media Awards. I also had the privilege of art directing and videographing multiple campaigns, ensuring that the final presentation perfectly matched the brief and resulted in visually appealing outcomes.
To view my Woolworths Showreel, please click here.
Digital Agency M&C Saatchi
Creative Manager Ant Gilbert
Production Agency Wellcom Worldwide
Senior Digital Designer Eric Rodriguez
Animations
Art Directing
I had the opportunity to art direct the Health & Beauty and Toy ambients for the Woolworths catalogue, from concept sketches to the finished product. I carefully selected colour schemes, props, and textures to ensure that the presentation aligned with the client's specifications. The final results were visually stunning and received positive feedback.
To view the HBB Diet and Sport Ambient Pre-Pro, please click here.
Production Agency Wellcom Worldwide
Photographer Sean Thomas
Studio Manager Kerry Humpries
Senior Art Director Justin Thomas
Art Director Eric Rodriguez
Videography
I was approached by Woolworths to document the behind-the-scenes footage of the photoshoot for the Baby & Toddler campaign. I compiled various clips from the shoot, edited them, and produced engaging paid social assets. These sponsored advertisements were strategically disseminated across various social media platforms to generate interest in the company’s Everyday Market initiative.
Production Agency Wellcom Worldwide
Photographer Joel Seeto
Videographer Eric Rodriguez